An innovative user and spatial experience
Hundreds of visitors visit Bauhaus every year and many of them stay in the guest house provided by the Hochschule Anhalt. The guest house being on the same campus as the university and the Bauhaus, the visitors are unaware of the students' work.
Hochschule Anhalt university, Dessau-Roßlau, Germany.
The aim of the project:
To create an indelible spatial experience for the guests.
Design process:
Survey & Analysis > Problem identification > Conceptualization > Design Solution
The inspiration: What if you get to spend a night in an exhibition?
A lucky visitor spending a night in Amsterdam's Rijksmuseum.
Concept: Superimposition of an exhibition layout onto the current layout of the guesthouse.
Objective:
To create a livable and ever-changing exhibition space for the visitors where space is a canvas for the Hochschule Anhalt students to showcase their work.
With this, two goals are achieved at the same time. Students from the university get a portal to showcase their work of which the visitors of Bauhaus are usually unaware of. And the visitors get to live in an unprecedented conceptual space – an exhibition – where the exhibits change the spatial quality every semester.
The design solution:
Guest room.
Guest room.
Guest room.
Details of the central furniture unit.
Lobby.
Common space.
Branding and Service design:
The guest house being the canvas for the exhibits, the same philosophy is followed in branding and the visual identity. In the logo, the letters EXPO is analogous to the juxtaposition of the exhibits in the space within a yellow frame that is the canvas. The slight tilt of the logo signifies the unconventional character that space inherits.
These principles are followed on the visiting cards, brochures, welcome kit and the like. The colors opted for are neutral as our space demands a neutral feel for the exhibits to be the main visual focus. The yellow used in the identity signifies joy and playfulness which could also be seen in the character of the spaces designed. Simple, elegant and unconventional.
The welcome kit.
Office stationery.
The customer/guest journey was worked out for easy access to the facility as the current system in place is rather confusing. Different pause points were identified and addressed so that the service could be designed that allows an easy flow of the visitors from booking until arrival in designated rooms.
Conclusion: As the project was exercised for 12 weeks, the results achieved are desirable but full of potential that could still be realized. This projects aimed to converge the Hochschule Anhalt students and the guests visiting the Bauhaus. Two goals were achieved when the project was realized. The visitors get to experience a new concept of spatial living while the students got a canvas to showcase their talents to the visitors. It provides a platform for the students to find people that might be further interested in their work and hence potential employees as the majority of the Bauhaus visitors are designers and architects from all over the world.
Working in a team comprised of spatial designers like myself, graphic designers, service designers, and product designers were challenging and insightful. Team coordination to project management skills were also being exercised. However, with more time, the project could have been realized to its fullest potential and further details could have been planned.
Apart from the above points, it was exciting to design the guesthouse and introduce a new concept of living into the field of hospitality. After all, new concepts are the means to design a world that is intriguing and awe-inspiring.
Thank you very much for taking interest in the project, if you have any further queries or suggestions, do kindly contact me.
Project info:
12 weeks
Summer 2018
Integrated design
Hochschule Anhalt
Team info:
Parth Pandya - Concept, Spatial design
Banafsheh Namiranian - Spatial design
Junaid Khalid - Cost calculations
Omar Ghandour - Service design
Donya Hajizadeh - Graphic design
Sasha Sviridova - Product design
Huy Vu Duc - Branding
Supervisors:
Mark Kwami
Brigitte Hartwig