An attractive way to engage the users.
Clark is a product that helps users collate their insurances in one place and also offers them a few services of their own. Their app after redesign required advertisements and commercials on social media to introduce people to the brand new features it sported.
As the target audience was mainly young people, the animation style had to be simple, bold yet clear as to what the app can do and the feature it offers. After a few ideas, brainstorming, storyboarding and feedback, the features were animated to give them life and character that would communicate the essence of the product.
Project Info:
2 weeks, 2019
Feature presentation
Clark, GmbH, Berlin
Skills:
Animation
After effects, Sketch, Story boarding.
After the launch on social media, the video resonated with many people particularly the younger generation and increased the number of downloads via the app store. Due to time constraints, limited techniques and ideas were explored as it was important to roll out the ADs within 2 weeks of its inception. With more time, the animation style, story, and presentation can be improved.
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